Denny Balmaceda, a menswear blogger, understands the importance of the right accessories. A rum, as an extension of its drinker, should reflect the right lifestyle. Zacapa® Rum is a deep, rich, sipping spirit that can be enjoyed neat, on the rocks or in a cocktail; it is the perfect complement to Denny’s lifestyle.
Denny is a man that knows what he wants and how to get it. He enjoys Zacapa’s smoothness and how well it enhances his favorite drinks. Working together with Denny, we set out to visually tell a story of him and Zacapa. Our goal was to show fans the world of Zacapa beyond the bottle and outside the bar.
We started off in Brooklyn to show the freedom and magnificence of the city. Even in the concrete jungle, there are plenty of ways to escape and enjoy the beautiful landscape. Later, we ended up in Central Park to capture Denny’s Zacapa Lifestyle full of relaxation and inspiration. We were even joined by Gimlet the Pug who proved that no adventure is complete without the company of man’s best friend. All in all, Denny leads a life filled with the balance of adventure and quiet moments of magnificence. Denny definitely leads a #ZacapaLifestyle.
To learn more about Zacapa Rum, visit @ZacapaRum on Twitter and Instagram.